Our speaker, Rico Pena, brings 30 years of entrepreneurial success in business and developing high performance teams. His no nonsense approach and passion to succeeding through adversity has made him one of the most sought after speakers, trainer, and advisor on selling to human behavior from around the world. He is also a best-selling author. His recent book is called "It's not business, It's Personal: Strategic Conversations for the next Gen leader." In his interactive presentation he will be sharing key insights, never before shared in public, on how being personal and aligning your entrepreneurial self will help us transform our business in ways we have never imagined.
